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Do Not Sell My Data

Lively does not sell (as “sell” is traditionally defined) your personal information.

That is, we don’t provide your name, phone number, address, email address or other personally identifiable information to third parties in exchange for money.

But under California law, certain sharing of information for advertising purposes may be considered a “sale” of “personal information.” As a result, as defined under California law personal information about you may have been “sold” to our advertising partners for their own use. 

How to Opt Out of the Sale of Your Information

For our website, click on the “Do Not Sell My Personal Information” button on this page.

Targeted Advertising

Colorado, Connecticut, and Virginia residents can choose to opt-out of receiving advertisements placed by Lively on others' digital properties when we've used information from data brokers to predict your preferences or interests (“Targeted Advertising”). Clicking on the “Do Not Sell or Share My Personal Information” button on this page will opt you out of Targeted Advertising.

Please note that you may still see advertisements from Lively when you are online. For example, let's say you enter “easy phone for older adults” when doing an online search. We may have asked your search-engine provider to show a Lively ad to anyone who makes such a search. You'll see such an ad from Lively, but it's only based on your search terms and has nothing to do with any other prediction we would have made about your preferences or interests.

What will happen after I select a Do Not Sell option?

After you click the “Do Not Sell My Personal Information” button on this website, or if you have enabled Global Privacy Control and visit our site (see more information below):

  • Opt-out cookie: An opt-out cookie will be placed and stored on your browser, preventing personal information from being made available from this website to advertising partners for their own use, independent of Lively.

  • Only this browser on this device: The opt-out cookie only applies to the browser you were using and only for the device you were using at the time you made the selection. If you access Lively websites from other browsers or devices, you will also need to make this selection on each browser and device.

When you activate the Do Not Sell function, it’s also possible that portions of our site may not function as intended.  For example, you may not be able to view certain videos on our site, including our “How To” videos on our Support Page.

A few things to keep in mind regarding Do Not Sell.

  • Ads and interest-based advertising: You will still see ads. You are not opted out of interest-based advertising. To opt out of interest-based advertising, visit* 

  • If you delete or clear cookies, you’ll need to click the button again the next time you visit. If you delete or clear your cookies, that will delete our opt-out cookie and you will need to opt out again.

Why don’t you take my name and contact information instead?

  • We don’t ask for your personally identifiable information because we don’t need it to honor your Do Not Sell request. A general rule of privacy is to not collect personally identifiable information when you don’t need to—so we’ve set up this method instead. 

  • We may not know the information we share with advertising partners is related to you. For example, we may capture and share an identifier or IP address of a device you are using to visit our website, but not have tied that information to you. With this method, we are better ensuring that we honor the intent of your Do Not Sell request, versus just taking your name and address. 

What about Global Privacy Control?

If you have enabled Global Privacy Control, we will recognize the GPC signal as a Do Not Sell request and take the same action as if you hit the “Do Not Sell My Personal Information” button on this website.   We will place an opt-out cookie with the same operation and limitations as we discuss above.   

Want more information?

To learn more about how Lively collects, uses and shares information, see our Privacy Policy

*By clicking this link, you are leaving and entering a site hosted and operated by the Digital Advertising Alliance. Please review their Privacy Policy. Different terms and conditions may apply.

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