State Specific Privacy Information
This Statement is designed to be consistent with California and Virginia privacy laws. This Statement uses certain terms that have the meanings given to them by the California Consumer Privacy Act (CCPA), as amended, unless otherwise specified.
1. Collection and Use
During the 12-month period prior to the effective date of this Addendum, we may have collected the following categories of personal information, including sensitive personal information, about you:
Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as customer number, unique pseudonym, or user alias), email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers, physical characteristics or description, state identification card number, and signature;
Identifiers (Online): a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; other forms of persistent or probabilistic identifiers, and Internet Protocol address;
Other Financial, Medical, and Health Information: bank account number, credit card number, debit card number, insurance policy number, and other financial information, medical information, and health information, including health insurance information;
Information Related to Characteristics Protected Under California or Federal Law: characteristics of protected classifications under California or federal law, such as race, color, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, genetic information, disability, citizenship status, and military and veteran status;
Commercial Information: including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
Internet and Other Electronic Network Activity Information: including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements;
Sensory Information: Audio, electronic, visual, thermal, and similar information;
Professional or Employment-Related Information;
Profile Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude
b. Sources of collection
We collected personal information about you from the following sources:
From you, your device or your use of our services, for example, through your use of our website and apps (Lively Link and Lively app), when you register for a Lively account on mylively.com, make a purchase, participate in promotional activities, sign up for our newsletters or email lists, participate in a product review or survey, or otherwise contact or communicate with us via mail, email, or fax;
An authorized family member or caregiver to purchase or activate Lively products and services for you;
Representatives of the care facility where you reside, your managed care organization, and other commercial partners;
Retail businesses that sell Lively products or services;
Our business partners; and
Advertising networks and third-party joint marketing partners.
c. Purposes for collection/use
We collected and used personal information about you for the following purposes:
Performing services you have purchased from or contracted for with us, including maintaining or servicing accounts (e.g., your Lively account), as well as providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
Detecting and responding to security incidents, protecting against and responding to malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of your interactions with our digital properties;
Debugging to identify and repair errors that impair existing intended functionality;
Undertaking internal research for technological development and demonstration;
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us;
Displaying advertisements to you based on personal information related to your activities over time and across nonaffiliated websites or online applications used to predict your preferences or interests (targeted advertising);
Customizing your experience on our digital properties;
Processing liability claims; and
Complying with and enforcing applicable legal requirements, relevant industry standards, and our policies.
a. We may have disclosed the following categories of personal information for a business purpose:
Other Financial, Medical and Health Information
Information Related to Characteristics Protected Under California or Federal Law
Internet and Other Electronic Network Activity Information
Professional or Employment-Related Information
b. We may share your information for cross-contextual advertising – targeting advertising to you based on personal information regarding your activity across other businesses’ digital properties.
c. We may have sold (as defined under California and Colorado laws) the following categories of personal information:
Identifiers (online) associated with a device used to interact with our digital properties or advertisements (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology)
Internet and other electronic network activity information associated with a device used to interact with Digital Properties or advertisements
d. We do not sell the personal information of consumers under the age of 16 if we have actual knowledge of the individual’s age.
e. We do not sell personal information as the term is traditionally understood. For example, we do not exchange for money personal information to data brokers or third parties for their marketing purposes independent of us.
f. Sensitive Personal Information: We do not share sensitive personal information for cross contextual behavioral advertising. We do not sell sensitive personal information.
g. We may have disclosed your personal information with the following categories of third parties:
Our joint marketing partners
Our business partners
Social media networks
Third-party marketing partners
Government entities, including law enforcement
Information we disclose to third parties:
|3rd Party Categories|
|Personal Information Categories||Our Affiliates||Our Joint Marketing Partners||Our Business Partners||Social Media Networks||Third-party Marketing Partners||Government Entities, including law enforcement*|
|Other Financial, Medical and Health Information||Checked||Checked||Checked|
|Information Related to Characteristics Protected Under California or Federal Law||Checked|
|Internet and Other Electronic Network Activity Information|
Please note: Best Buy shares Personal Information with government entities, including law enforcement, only in the following circumstances: (1) when required to do so as a matter of law; (2) to assist in the investigation of a potential crime impacting Best Buy, its employees, its customers, or the communities we serve; or (3) when required in response to legal process (e.g., subpoena, search warrant).
Lively has in place a records-retention schedule reflecting our intended retention periods for certain types of information. The following reflects the longest applicable intended retention period by personal-information category for information related to California consumers acquired on or after January 1, 2023. Once the intended retention period has passed, subject information is to be deleted or modified such that it is no longer personal information.
|Business Purpose Categories||Length of Retention|
|Commercial Information||10 years after expiration of contractual obligations|
|Education Information||10 years after termination of employment|
|Geolocation Data||10 years|
|Identifiers||10 years after last activity, subject to contractual obligations|
|Identifiers (Online)||Up to 3 years|
|Information Related to Characteristics Protected Under California or Federal Law||Up to 10 years after last activity, subject to contractual obligations|
|Internet and Other Electronic Network Activity Information||Up to 3 years|
|Other Financial, Medical and Health Information||10 years after last activity, subject to contractual obligations|
|Profile Inferences||Up to 3 years|
|Professional or Employment-Related Information||10 years after termination of employment|
|Sensory Information||7 years|
There are a number of reasons personal information may be retained longer than the intended retention period. For example, deletion or modification does not happen immediately after a retention period has passed and instead executes periodically, no less frequently than annually. Additionally, some information systems or information may be placed on legal records hold due to potential litigation or regulatory review and information, therefore, is not deleted or modified.
4. Consumer Privacy Rights
You have certain choices regarding our use and disclosure of your personal information, as described below.
Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information related to you we have collected during the past 12 months. This may include
The categories and specific pieces of personal information we have collected about you;
The categories of sources from which we collected the personal information;
The business or commercial purpose for which we collected or sold the personal information;
The categories of third parties with whom we shared the personal information;
The categories of personal information about you that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose
Correction: You have the right to request that we correct certain personal information we have collected. If you make a correction request, we may correct or delete your information as allowed by law. Exceptions apply.
Deletion: You have the right to request that we delete certain personal information we have collected from you. Exceptions apply.
Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.
How to Submit a Request
Submit an access request, or call us at 1-800-358-9307.
Submit a deletion request, or call us at 1-800-358-9307.
To submit a Shine the Light Request, please contact us via email through our Contact Us page or write to us (with a reference to CA Shine the Light Request) at: Lively Attn: Legal 7601 Penn Ave, S. Richfield, MN 55423.
More information on opting out of the sale of your personal information is available here.
How to Correct Personal Information
You can update your My Account email address, personal emergency profile, and your credit card information, simply by logging into your My Account at https://www.lively.com/myaccount/.
For all other updates (i.e., billing address, physical address, name, etc.) or if you prefer someone to help you make these updates, you can also call us at 1-800-733-6632 to speak to a Lively Customer Care Agent.
Note: If you have multiple products registered on My Account, you will need to update each product account separately.
Limit the Use or Disclosure of Sensitive Personal Information. You have the right to request that we limit our use or disclosure of Sensitive Personal Information (as defined by California law) about you to certain uses authorized by the CCPA. We do not disclose Sensitive Personal Information beyond such authorizations. You may request that we limit the use of Sensitive Personal Information about you by visiting our Do Not Sell My Personal Information page.
Do Not Share my Personal Information. You have the right to opt out of our sharing of personal information for cross-context behavioral advertising. More information on how to exercise this right is available on our Do Not Sell My Personal Information page.
Shine the Light Request - You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To submit a Shine the Light Request, email us at CaliforniaPrivacyRights@bestbuy.com
Opt Out of Targeted Advertising: You have the right to opt out of “Targeted Advertising.” More information on Targeted Advertising and how to exercise this right is available on our Do Not Sell My Personal Information page.
Other Options not Relevant. We do not sell personal information as “sale” is defined under Virginia law. We do not knowingly process “sensitive data” concerning Virginia residents, as defined under Virginia law, unless required as a matter of law.
Appeals: : Virginia law requires that we establish a process for a consumer to appeal our refusal to take action on certain requests. You may appeal our decision with regard to any request you’ve made under this section. Click Appeal to submit an appeal.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we may verify your identity by requiring you to sign in to your account. If you request access to or deletion of your personal information and do not sign in to an account with us, we require you to provide the following information: name, email address, phone number, and postal address. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we reserve the option to require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (1) we may require you to provide the authorized agent written permission to do so, and (2) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).
5. Additional Information
If you choose to exercise any of your rights, you have the right not to receive, and will not receive, discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. Employees and contractors are provided notice via different statements.
This Statement is available in alternative formats upon request. Please contact PrivacyManager@BestBuy.com or 1-800-733-6632 to request this Statement in an alternative format.
Last Updated: January 1, 2023
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